Skip to content

Cart

Your cart is empty

Embrace the beauty of everyday comfort with The Normal Brand, a lifestyle clothing brand that celebrates casual, relaxed living. Known for creating soft, comfortable pieces that feel like your favorite worn-in favorites from day one, The Normal Brand offers clothing designed for those who appreciate simple, authentic style. The brand focuses on quality basics and casual wear made from premium materials that get better with age, perfect for creating a wardrobe that prioritizes comfort without sacrificing style.

Sort by

24 products

Filters

Save $16.00Men's Legacy Jersey Perfect Tee, BlackMen's Legacy Jersey Perfect Tee, Black
Men's Legacy Jersey Perfect Tee, Black Sale price$38.00 Regular price$54.00
Puremeso Long Sleeve Henley, available in 3 colorsPuremeso Long Sleeve Henley, available in 3 colors
Color
Save $32.00Wanderlust Tank, Cream/NavyWanderlust Tank, Cream/Navy
Wanderlust Tank, Cream/Navy Sale price$46.00 Regular price$78.00
Save $20.00Men's Active Puremeso Everyday Polo, 2 colors availableMen's Active Puremeso Everyday Polo, 2 colors available
Men's Active Puremeso Everyday Polo, 2 colors available Sale price$48.00 Regular price$68.00
Color
Save $16.00Men's Legacy Jersey Perfect Tee, WaterlooMen's Legacy Jersey Perfect Tee, Waterloo
Men's Legacy Jersey Perfect Tee, Waterloo Sale price$38.00 Regular price$54.00
Save $43.00Comfort Terry Wide Leg Crop PantComfort Terry Wide Leg Crop Pant
Comfort Terry Wide Leg Crop Pant Sale price$85.00 Regular price$128.00
Color
Save $40.00Leukos Linen-Blend Paperbag Short, NavyLeukos Linen-Blend Paperbag Short, Navy
Leukos Linen-Blend Paperbag Short, Navy Sale price$48.00 Regular price$88.00
Save $20.00Men's Vintage Slub Pocket Polo, Grey StripeMen's Vintage Slub Pocket Polo, Grey Stripe
Men's Vintage Slub Pocket Polo, Grey Stripe Sale price$48.00 Regular price$68.00
Save $16.00Men's Lennox Jersey Relaxed Tee, Misty Harbor
Men's Lennox Jersey Relaxed Tee, Misty Harbor Sale price$38.00 Regular price$54.00
Save $39.00The Normal Jean, Medium BlueThe Normal Jean, Medium Blue
The Normal Jean, Medium Blue Sale price$79.00 Regular price$118.00
Save $39.00Comfort Terry Pant, SteelComfort Terry Pant, Steel
Comfort Terry Pant, Steel Sale price$89.00 Regular price$128.00
Josefine Henley Sweater in Navy/Cream Stripe
Save $39.00Comfort Terry Pant, OliveComfort Terry Pant, Olive
Comfort Terry Pant, Olive Sale price$89.00 Regular price$128.00
Save $30.00Puremeso Button Popover, TaupePuremeso Button Popover, Taupe
Puremeso Button Popover, Taupe Sale price$68.00 Regular price$98.00
Adelaide Knit Hi-Neck Tank in Black
Vintage Thermal Midi Dress, Dark Indigo
Puremeso Everyday Dress, Fossil
Puremeso Weekend Snap Pullover, Black
Olivia Pointelle Sweater, Oatmeal
Apres Chevron Sweater, Navy/Birch Stripe
Save $76.00The Normal Brand Adrian Vest, BlackAdrian Vest
Adrian Vest Sale price$112.00 Regular price$188.00
Save $30.00Puremeso Everyday Dress, WinePuremeso Everyday Dress, Wine
Puremeso Everyday Dress, Wine Sale price$68.00 Regular price$98.00
Puremeso Mock Neck Dress, BlackPuremeso Mock Neck Dress, Black
Save $39.00The Normal Jean, Light WashThe Normal Jean, Light Wash
The Normal Jean, Light Wash Sale price$79.00 Regular price$118.00